The Hayward Latin Jazz Festival 2026 returns to downtown Hayward after a multi-year hiatus. This free, family-friendly street festival celebrates Latin jazz, local culture, and community pride while driving economic impact to downtown businesses.
Event Date: Saturday, June 27, 2026
Event Hours: 11:00 AM - 7:00 PM
Location: Downtown Hayward - B Street and Main Street (closed to vehicle traffic)
Expected Attendance: 10,000+ people throughout the day
Admission: FREE
WHY THIS MATTER TO LOCAL BUSINESS
Foot traffic + visibility: A full-day downtown festival creates sustained exposure for sponsor brands.
Community trust: Sponsors are seen supporting a free, culturally grounded event that welcomes families.
Economic activity: Vendor marketplace, dining, and nearby retail benefit from high-volume attendees.
PROGRAM ELEMENTS
Stage 1 (Foothill + B Street)
Stage 2 (Main + A Street)
Stage 3 (Main + C Street)
VENDOR MARKETPLACE
Curated local artisans, makers, food vendors, and community organizations
Vendor operations managed by West Coast Makers
PARTNERS AND ROLES
This event is designed to bring our community together for a free, family-friendly cultural celebration that showcases local talent, supports local vendors, and drives meaningful foot traffic to downtown businesses. The Latin Jazz Festival has a strong history of drawing large crowds and creating the kind of welcoming, high-energy environment that helps people rediscover downtown Hayward as a place to gather, dine, shop, and enjoy the city.
Vintage Alley is the heart behind the Latin Jazz Festival’s success. It was Alicia Rodriguez and Alfredo Rodriguez who rallied their family, friends, and community year after year to start—and sustain—this important event, creating the momentum and love that made it a true Downtown Hayward tradition. Because of their leadership and the support they built around them, we’re able to step into this next chapter with a festival that’s already well-seasoned, community-rooted, and full of legacy.
West Coast Makers brings a proven vendor network, marketplace operations expertise, and cultural planning that elevates the attendee experience while maintaining strong logistics and compliance. Their work helps ensure that:
The vendor mix is curated and community-centered.
Day-of operations are professional, efficient, and high-quality.
Downtown Hayward’s event “look and feel” is elevated in a way that reflects pride, creativity, and cultural relevance.
Eden Youth has built long-standing trust with youth, families, and neighborhood partners across Hayward. Our work shows up in consistent, on-the-ground community support, culturally responsive programming, and the ability to mobilize volunteers, partners, and outreach teams to make large public events safe, welcoming, and meaningful.
For sponsors, this trust matters. It means your support is connected to an organization that knows the community, shows up consistently, and can deliver outcomes that feel real to the people who live here.